DECEMBER 2020

COVER STORY- Coeur d’Alene Tractor Customers Come First –

COEUR D’ALENE, Idaho – Matt Adams grew up around tractors. Tractor sales and service, after all, is his family’s business, started by his great-grandfather Don Adams in the late 1920s in Spokane, Washington.

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Coeur d’Alene Tractor

COEUR D’ALENE, Idaho – Matt Adams grew up around tractors. Tractor sales and service, after all, is his family’s business, started by his great-grandfather Don Adams in the late 1920s in Spokane, Washington. After serving eastern Washington for a while, Adams started a legacy of expansion with the addition of Coeur d’Alene Tractor to the fold in 1948 in Coeur d’Alene, Idaho; then Boundary Tractor in Bonners Ferry, Idaho, 1976, and finally Lewiston Tractor in Lewiston, Idaho in 2020. There are five generations of Adams in the business that has become one of the premier dealerships in the Inland Northwest.

But for Matt Adams, the family business wasn’t what he immediately did. Instead, after spending his childhood learning how to drive tractors with his older brother Chris, and others, leaving Idaho and pursuing a different career was the way forward. After spending years in the business development and technology sectors in Seattle and Portland, Matt missed his family. When Chris returned to the family business (and the family hometown of Coeur d’Alene) in 2017, Matt says he saw a change in his brother. The slower paced lifestyle, constantly being around their dad and returning the business they grew up around suited him.

Article by Jessica Johnson, Managing Editor, Power Equipment Trade

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