Minor League Baseball (MiLB) has struck a partnership with Echo, making it the “Official Outdoor Power Tool of MiLB” and the “Official Outdoor Power Tool of Copa de la Diversión.”
In select ballparks beginning in 2019, MiLB and its teams will present “Power Hour” sponsored by Echo. The events will highlight the uses and functions of Echo equipment at designated “Copa de la Diversión” and other regular season games. Participating MiLB teams will also use Echo products for field and ballpark maintenance.
As the first commercial partner of the Hispanic/Latino fan engagement campaign, Echo will help elevate MiLB’s Copa and Es Divertido Ser Un Fan platforms. Echo, its distributors, and local dealers can use all participating teams’ marks and logos in their marketing communications and at retail. In addition, Echo will feature Copa- and Es Divertido Ser Un Fan-related content across its web and social channels. The platform is specifically designed to embrace the culture and values that resonate most with participating teams’ local U.S. Hispanic/Latino communities by bolstering their marketing and customer service efforts to create a culturally-relevant gameday experience. After its successful inaugural season in 2018, Copa de la Diversión will be expanding from 33 teams to 72 teams in 2019.