February 2018

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Power Equipment Trade magazine’s February 2018 issue features Tampa, Florida’s Quality Power and their unceasing commitment to quality products and service. A special section highlights the latest in winter products. The “Five Minutes With” column features a Q&A with Husqvarna North America’s Vice President and General Manager Jeff Dewosky. The Dealer Spotlight details La Grange, Georgia’s Southern Cart Services’ efforts into power equipment diversification. A full report details GIE+EXPO 2017, held in October in Louisville, Kentucky. Other articles cover the latest industry news and new products.


In the February 2018 edition of PowerLines, Power Equipment Trade Editorial Adviser Dan Shell discusses adapting when plans fall through. Shell writes, “Sometimes the best-laid plans fall apart—yet still turn out pretty well. Such is the case with this month’s dealer Spotlight feature on Southern Cart Services in LaGrange, Ga. Turns out, the visit to SCS was a lucky coincidence. Here’s why: Thanks to PET’s sister publications in the forest products industry, we have editors traveling and making feature story visits, doing photo shoots, press events and other activities usually at least two weeks a month all year long. Going into this issue, we had planned to visit a dealer in the Carolinas where one of our editors was travelling in mid January doing logging and sawmill visits. Yet between Winter Storm Inga and the snowy “bomb cyclone” that hit the Atlantic Coast in January, appointments had to be reshuffled, and the dealer visit just wasn’t going to happen.”

Power Suppliers

Menominee Expansion Boosts Growth; Stihl Celebrates Apprentice Graduates; Toro Provides Video Tips; EETC Now Offers Benches; Ethanol Producers Survive, Want More; Kawasaki Names Canadian Distributor; Husqvarna Expands In Arkansas

Quality Power

Power Equipment Trade magazine Contributing Editor Jenna Rimensnyder travels to Tampa, Florida to visit Quality Power. With a sign framed by palm trees, Quality Power Tampa perfectly fits the mold of a Floridian dealer. With two locations in neighboring cities, Clearwater and Tampa, owner Keith Rucker hasn’t lost sight of the importance of customer satisfaction. Both Quality store locations specialize in sales, service, and parts for small engines and power equipment. When the Florida summers are in full swing, so are Quality Power’s certified and factory-trained service technicians. To guarantee swift labor, if either of the two locations become overwhelmed with repairs, Rucker transports the equipment to the other location, free of charge. Gestures such as this are the embodiment of Rucker’s “customers-first” attitude.

Winter Products

Husqvarna ST 131 Snow Blower; Ariens Pro 21 Snow Thrower; SaltDogg Pro Series Spreaders; SnowEx V-Maxx G2 Spreader; Toro Power Max Snow Blower; Rotary Snow Blower Parts; Loftness Snow Blowers; Simplicity Dual-Stage Snow Blower

Five Minutes With: Jeff Dewosky

Jeff Dewosky has worked with lawn and garden power equipment since 2002—when he led sales of Husqvarna products (then a division of Electrolux) to Sears. In 2006, when Husqvarna split from Electrolux and became its own company Dewosky stayed on, eventually leading the dealer sales team. The Pittsburg native and his team tripled sales within the dealer network for Husqvarna. Now, when not cheering for the Steelers, he serves as Vice President and General Manager of Husqvarna North America responsible for the dealer, distributor and rental business for the U.S., Mexico and Canada. For over 22 years, the father of three has worked with the Husqvarna brand.

Dealer Spotlight: Southern Cart Services

Power Equipment Trade magazine Editorial Adviser Dan Shell has the opportunity to visit Southern Cart Services in La Grange, Georgia. Taking a look around the showroom here at Southern Cart Services, it’s quickly apparent that today’s golf cart market sure ain’t your daddy’s golf cart market, and while they’re still around, the days of those white top, boring beige vinyl bench seat golf carts ruling the roost are long gone. During the past 20 years, the golf cart market has moved closer to the side-by-side and UV market, as customers like what benefits traditional battery-powered carts in side-by and UV-type designs can provide, while others want carts that can handle some of the toughest off-road conditions that farmers, hunters and others can find. Since most golf courses have their own cart dealerships, only about 5% of the carts that Southern Cart Services (SCS) sells have a golf course as their primary destination, says owner Jeremy Boone, who has operated the business almost 15 years.

Industry Voices

Power Equipment Trade magazine’s February 2018 Industry Voices column is provided by Jennifer Robison, President of Robison Retail Results, Inc. Often, how the showroom looks is the last thing a dealer thinks about. It’s an absentminded extension of the business that becomes a collect all for wholegoods and accessories. Jennifer Robison believes that the showroom of a dealership should be thought of like a house on the day of a party. It should be decorated; it should be cleaned, and it should not be a catch-all. “I know everyone lives at their dealership, but in the showroom is not the place to be eating your breakfast,” she says. For Robison, moving past excuses means results. She sat down with PET to give dealers a glimpse at what little changes you might not think about can mean a big difference to a customer.


Stihl iMow; RedMax CZT Series Mowers; VP Racing Motorsportsman; Billy Goat DL3700V Debris Loader; Kubota KX033-4 Excavator

Dealer Voices

The Association of Equipment Manufacturers (AEM) joined the Equipment Dealers Association (EDA) on February 1 in making a joint industry commitment to provide comprehensive service information tools to end users of farm equipment for tractors and combines in model year 2021. EDA and AEM’s Ag Sector Board debuted a Statement of Principles that affirms the industry’s joint commitment to providing the tools farmers and ranchers need to minimize downtime and maximize productivity of farm equipment. The Statement of Principles makes so-called “Right to Repair” legislation sought by special interest groups unnecessary. Manufacturers will make available through authorized dealers the following diagnostic and repair information beginning with tractors and combines put into service on or after Jan. 1, 2021: • Manuals (Operator, Parts, Service) • Product guides • Product service demonstrations, training, seminars, or clinics • Fleet management information • On-Board diagnostics via diagnostics port or wireless interface • Electronic field diagnostic service tools, and training on how to use them • Other publications with information on service, parts, operation, and safety


Shaking Off The Winter Blues

Dealer To Dealer

Power Equipment Trade magazine’s February 2018 Dealer Voices column is provided by Dale Stotts, owner of Stotts Engine Service in Monett, Missouri. Stotts writes, “Time to wake up and smell the coffee is an old line we've all heard and frankly, it is a very appropriate line to describe conditions in the lawn, garden and power equipment industry. Okay, so now you are thinking: "Old Dale is on his old soapbox again." In part, you are correct. But since I've not seen, nor have my fellow older dealers seen, mass improvements maybe it is time to verbalize a few of these concerns again. A number of my fellow dealers and I are getting tired of the same old rhetoric being spoken by many. Considering it is time for the yearly mandated update service seminars to start I'll discuss a few dealer observations. One of my biggest frustrations is having time being taken/wasted by unnecessary chitchat.”