The Dealer Resource Center, adjacent to the show floor, will be the hub for dealer education during the day. Dealership guru Bob Clements will host the “People, Process, Profit, Dealer Boot Camp” on Dealer Day, as well as other sessions on Thursday and Friday.
In addition, dealers looking to take their business to the next level will find a new series of dealer workshops, the UTV University, technician training and certification and kick-off keynote featuring noted explorer Dr. Robert Ballard.
Dealers can enjoy Dealer Day, October 17, which kicks off early in the morning with technician training and certification sessions sponsored by Equipment & Engine Training Council (EETC). The 2-hour sessions ($30 each) begin at 7:30 a.m. covering hydraulics, saw chain grinding, electrical systems training and ethanol. Three-hour sessions ($45 each) begin at 8 a.m. and cover electrical troubleshooting, hydrostatic transmissions, engine failure analysis and OPE electrical systems training.
Bob Clements Internationals “People, Process, Profit: Dealer Boot Camp” has sessions at 8:00 a.m. and 9:00 a.m. on Wednesday covering how to turn average employees into superstars and the future of retailing.
The Dealer Day Breakfast from 9:00 a.m. to 10:00 a.m. (pre-registration required, $25 includes breakfast) offers dealers a seminar on the secrets of gaining more Hispanic business. Officials with The National Hispanic Landscape Alliance (NHLA) will host a seminar program during GIE+EXPO 2018 with sessions for both dealers and contractors. With sessions in both English and Spanish, NHLA’s program has been designed to benefit a wide rage of attendees, including: Dealers seeking to increase sales to area Hispanics; ways for Hispanic contractors to achieve greater success; and ways to better engage Hispanic employees and customers. Dealers can take in a presentation on the secrets to winning and retaining business from local Hispanic landscape contractors. Then engage in round table conversations and obtain best practice strategies for tackling your greatest challenges.
GIE+EXPO’s third UTV University starts at 3:00 p.m. and will feature proven powersports dealer training specialists. It is designed for dealers currently selling UTVs as well as those considering adding them to their lineup.
The Dealer Day Kick-Off Keynote sponsored by Stihl and Bob-Cat (included with trade show registration) features Dr. Robert Ballard who will share his stories of exploration, environmental discovery and leadership.
Dealers will have access to the indoor show floor earlier than in the past. It will open exclusively for dealers, retailers and media at noon on Wednesday. Then, beginning at 3 p.m., the entire industry will be invited to visit the indoor exhibits and enjoy a welcome reception on the show floor from 5 to 7 p.m. Many exhibitors will host games, food, festivities and prizes in their booths.
The Dealer Resource Center will be open from 9:00 a.m. to 7:00 p.m. Wednesday and 9:00 a.m. to 5:00 p.m. Thursday and Friday.