Honda New Talladega Speedway Sponsor

Honda Power Equipment officials recently announced a new sponsorship agreement with Talladega Superspeedway in Alabama.  Honda’s series of portable generators has been named the track’s “Official Generator,” joining a distinguished list of products offered by select sponsors of the facility. As an official sponsor, Honda Generators will host an interactive display in the souvenir/display area at Talladega during each NASCAR race to demonstrate its full-line of generators to race attendees.  In addition, Honda representatives will be on hand to answer questions and provide support to the race teams, fans, vendors and campers that rely upon generator power at each race.

Talladega Superspeedway is the biggest, fastest, most competitive motorsports facility in the world. Records for both speed and competition have been established at the 2.66-mile superspeedway oval with high-bank curves. In 2009, Talladega Superspeedway proudly celebrates 40 years of the most competitive racing in NASCAR. “Honda generators are an ideal match for one of the most competitive sport environments in the world, offering racing teams and racing enthusiasts durable and quiet power for a broad range of applications,” says Steve Bailey, vice president, Honda Power Equipment.  According to Talladega Superspeedway President Rick Humphrey,  “We look forward to displaying Honda products to our thousands of loyal race fans and sharing the strength of the Talladega Superspeedway brand.”