Article by

Patrick Dunning, Associate Editor, Power Equipment Trade

Share On Social

Iowa Dealers Recovering From ‘Derecho’ Impact

Dealers in Iowa are still trying to recover from the epic and rare “derecho” wind storm that hammered much of the state and Midwest on August 10 as the rare confluence of thunderstorms across a broad straight line front led to sustained 70-110 MPH winds in the disaster zone. Video of the storm hitting Cedar Rapids looks just like a powerful hurricane hitting Florida.

At major construction equipment dealer Capital City Equipment in Des Moines, Brian Jansen, Operations Manager, says, “Our rental division was inundated. We were having an above average year for rentals, without the storm, we still would have finished all right. But, I will tell you, from when it happened till now, it looks to me like 90% of our rentals are out on rent.” He adds that includes all the company’s light towers and generators as well.

Jansen notes that the dealership was out of power 48 hours. “Even longer for the internet to be back up. In today’s age, it’s hard to operate a company without any internet.”

He adds that one of the biggest impacts—that U.S. consumers may see in the near future—is the crop losses. There is no corn left to speak of,” he says. “There is no recovery for the corn. That’s a loss for this year.”

He notes that there are always mixed feelings when a disaster benefits business revenues because people are truly inconvenienced and hurting , but the dealership is “Having a better-than-last-year year for sure.”

Image Courtesy of U.S. Air National Guard, Members of the 185th Air Refueling Wing Civil Engineering Squadron, Iowa Air National Guard move branches in order to untangle downed power lines in Cedar Rapids, Iowa on August 18, 2020. High winds uprooted trees, caused wide spread structural damage and power outages throughout Southeast Iowa. Senior Master Sgt. Vincent De Groot

Featured Articles

Ideas On How To Handle Inventory Issues

Keep in mind that almost all other industries are experiencing the same shortage in inventory. Unless someone is living under a rock, they know this. Simply say, “Joe, as you know, cars, computer chips, every single industry is dealing with inventory issues right now…

Conversations With Prospects

I was recently in a sales meeting for a company that I just started working with. One of the subjects that came up was how to handle the first interaction with the prospect. By first interaction, I’m referring to the first conversation…

Emotional Control & Selling

Sales is a transfer of emotion. If we are nervous, our customer will be nervous. If we are aggressive, which means we don’t really care, we are just there for the order, our customers will be defensive. When we are calm and prepared, our customers will have a…