FEBRUARY 2020

COVER STORY- J.R.’s Lawnmower Shop: Diverse Product Line Works –

OPP, Alabama – By taking advantage of opportunities and keeping an eye toward diversification, Joe Richburg has developed a powerhouse dealership that draws sales from all over, and Richburg reports he’s about to meet his longest-distance customer yet: a Canadian coming through who’s buying a golf cart.

SEE More
SUBSCRIBE/RENEW

Share On Social

J.R.'s Lawnmower Shop

OPP, Alabama – By taking advantage of opportunities and keeping an eye toward diversification, Joe Richburg has developed a powerhouse dealership that draws sales from all over, and Richburg reports he’s about to meet his longest-distance customer yet: a Canadian coming through who’s buying a golf cart.

The move into carts years ago has been a big boost to the business. Adding to J.R.’s Lawnmower Shop’s diverse product offerings, in recent years the business has picked up Yeti products, and more recently The Big Green Egg grills and accessories.

Richburg says not a day goes by that he’s not thinking about adding a product that will boost sales. And if it’s a product that’s not a traditional lawn and garden machine – especially something that will sell in the winter months or during a dry summer – that’s fine too.

Article by Dan Shell, Senior Editor, Power Equipment Trade

Latest News

Yakta Unveils Full Production Line

Yakta, building upon 35 years of manufacturing excellence through its sister company Arrowquip, transfers a customer-focused approach to the zero-turn mower industry and has announced full-scale production of its range of zero-turn mowers. Fresh off the success of last year’s Equip Expo prototype display, Yakta’s production lineup, including the YXR 710, YXR 610 and YXR 410, with the YXR 910 soon to follow, boast industry-shattering durability, from their strong I-beam caster arm construction to their 7-ga. steel decks—strength that sets a new standard in mower resilience.

Rotary Announces New Additions to Sales Team

Rotary Corporation has appointed two new territory sales managers as it expands the sales division to meet the needs of a growing dealer network, according to an announcement by Mark Smith, Chief Sales Officer.

POWERsuppliers

  • Messick’s Light Event Raises Mid Pennsylvania Donation
  • Exmark Discount Salutes First Responders
  • The (Really) Great Outdoors Contest 2020
  • GIE+EXPO Announces Ownership Changes
  • Toro Acquires Ventrac Parent Company
  • Constellation Software Acquires Charter

    • Dealer Speak: Developing Sales Opportunities

    Editor’s Note: Many years ago Power Equipment Trade featured a regular column called ‘Dealer Speak’ where an editor would solicit responses on a given topic from dealers around the U.S. As we move into the year of perfect vision, 2020, the editorial board of PET decided it was time to bring that column back. If any dealer would like to participate in a future column, please be on the lookout for questions periodically posted on the PET Facebook page. If you’d like to speak on a particular topic, reach Associate Editor Patrick Dunning at [email protected].

    SHOWroom

  • FEATUREproduct: GrassFlap OCDC Pedal
  • PARTS & ACCESSORIES: Copperhead Saw Parts; Scepter SmartControl Container
    • Power Equipment Trade Dust-n-Rust Feb-95

    DUST&rust

    PET took a look back a quarter century to see how the industry has reinvented itself, and have just a few laughs.

    PETcetera

    Facebook Users Keep Clicking Ads

    DEALERtodealer: Live, Learn & Protect Yourself

    Do you take precautions when dealing with high dollar credit card sales? If you are reading this, take it from a guy who was easy pickins: educate yourself and your sales people on credit card security measures if your dealership may be a little lax in its practices.

    Article by Sam Stearns, Owner & Operator, Mr. Mowerman, Scottsburg, IN