With an eye toward giving customers more valuable information and easier navigation, Exmark recently launched its new website, at Exmark.com. The new site provides an improved user experience, better supporting the relationship between local dealers and their customers, and offering tools to help customers make the best possible purchase decisions.
Exmark Director of Marketing, Daryn Walters, said the site is designed to deliver a world-class user experience. “After benchmarking our web services against leaders both inside and outside the green industry, we solicited the feedback of our customers and dealers to learn how and why they are using our site. We worked hard to develop a new site that raises the bar in terms of user experience quality. It delivers the information, features and functionality Exmark.com visitors are looking for, and is a more dynamic, accurate representation of the company’s brand.”
The new site better highlights the benefits of the unique features Exmark designs into its machines. Enhanced research tools allow users to quickly decide on the best Exmark model for them. Visitors can compare models, view local specials, get a price estimate, find a local Exmark dealer, or request a product demonstration to help them focus in on the Exmark machine that best suits their needs and budget.
A new feature of the site, user reviews, gives customers the ability to share Exmark product and dealer experiences with other site visitors. Walters said some of the best referrals come from current customers, and their experiences are valuable perspective for new Exmark customers.
Visit https://exmark.com/ to experience the new website.