EQUIP EXPO Dealer Workshops Livestream

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WORKSHOP SCHEDULE

8:00 – 8:50 AM
Unconventional Hiring Strategies for Your Dealership
Sara Hey

Good employees are the most significant growth asset for your business if you can find them. During this session, Sara Hey of Bob Clements International will share specific strategies dealers can implement to find & hire good people for their dealership. She will talk about the Bob Clements International team’s proven strategies to find technicians, parts people, salespeople, and managers for dealerships. She will dive into how, specifically, you can maximize job recruiter sites and other unconventional ways her team consistently finds the best for dealers all across the country.

1:00 – 1:50 PM
Pricing Service Jobs to Make Obscene Amounts of Money
Bob Clements

In this session, Bob Clements of Bob Clements International will talk about specific things that dealerships can do in their Service Department to make sure that jobs are being priced correctly. He will cover the three types of jobs: flat rating, menu pricing, and time and material jobs, and when each type is needed in the shop! Bob will also work through specific strategies that allow you to tweak the jobs and make sure that you are maximizing profitability in your Service Department. During this session, Bob will cover why some dealers can hit consistent efficiency in their Service Department over 125% and what you can do to have the same results!

2:15 – 3:30 PM
Dealers Driving For Excellence (pt. 1 Parts & Service Management)
Dan Shell, Clint Sanders and Barden Winstead

Accompanied by multi-location dealer Barden Winstead and Clint Sanders from Ideal, this discussion will focus on how to maximize your most profitable area armed with technologically advanced tools and historical data. All with a little real-world know how from Winstead. This is designed to be a panel discussion, so make sure to bring your questions!

8:00 – 8:50 AM
What is the Dealership of the Future?
Bob Clements and Sara Hey

During this session, Bob Clements & Sara Hey of Bob Clements International will spend time in a casual conversation about what they see as the future dealership. They will cover the changes you might see in Service, Parts, and Sales over the next 5 to 10 years? The movement of battery power products into your dealership, how you can set yourself up for success, and specific things you can do to be ready for a customer base with changing needs. You won’t want to miss this fun, lively conversation with Bob and Sara!

9:00 – 9:50 AM
So, You’re Running a Parts Department
Sara Hey

If you are tempted to jump up and down and say sign me up, you will not want to miss this session with Sara Hey of Bob Clements International. During this session, Sara will cover some of her team’s conversations with Parts Managers every day. Specifically, things like:

  • How to staff the department and the numbers that indicate you need to add more staff. Inventory strategies that will not only safeguard your inventory but set you up for growth The specific numbers you need to look at on a daily, weekly, and monthly basis in your Parts Department.

Whether you started working in the Parts Department yesterday or are a seasoned veteran, this session will help you pour rocket fuel on your Parts Department.

2:15 – 3:30 pM
Dealers Driving For Excellence (pt. 2 Digital Toolkit)
Jessica Johnson and Jacqlyn Kirkland

Things like how exactly do you get started with digital marketing—have you delayed building an online presence for your dealership because you are intimidated by digital marketing? Jacqlyn Kirkland will lead you through examples of digital marketing platforms and how they can help in building your dealership’s online presence; she’ll even walk you through the advantages of having a website and explain the easy (and cheap!) process of building it in-house. You might think of Google as just a search engine that displays the top 10 results. But if your dealership wants to drive local search traffic to an offline local business, you should take a closer look at what Google has to offer. Jacqlyn will also show you where to find the Google products and tools that will help your dealership move forward and reach your goals. Jacqlyn and Jessica will be joined by dealers to give a little real-world perspective from those that are doing it well. This is designed to be a panel discussion, so make sure to bring your questions!

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