Joining its growing offering of data driven technological solutions for power equipment dealers and distributors, Black Ink Technologies has introduced EyeOn Demand: Customer, a new customer relationship management (CRM) product.
EyeOn Demand: Customer lives in the cloud, allowing for greater flexibility for sales people to quickly search, find and connect to commercial accounts and prospects while on the road. In less than 3 clicks, you can easily set up product demonstrations, track call history, email directly from the system, set up on-site visits with customers, and view location on a geo-map. The user’s dashboard provides a snapshot on progress towards sales goals and highlights next best activity to pursue. The program can immediately identify, based on past average time between specific customer purchases, if the account is in an “Active” or “Dormant” status, helping understand how to upsell, or re-acquire.
For more progressive selling teams, optional advanced analytics and reporting are available to see the sales pipeline, and the next likely purchase by product and timeframe. The purchase timeframe also informs the user the right time to be connecting to their base. The solution also shows opportunities by product mix within each customer’s portfolio, indicating how much time has elapsed since a certain product has been purchased, or areas where even a high-value customer has never purchased from a certain product category.
Jeff Winsper with Black Ink says that often CRM tools get a bad rap as difficult to use, cost-prohibitive, or require lots of time and resources to customize for the specific needs. With EyeOn Demand: Customer those worries are gone, as the system is powerful, but practical.