Briggs Names New SVP & CFO

Briggs & Stratton has announced that Kristina Cerniglia has joined the company as Senior Vice President & Chief Financial Officer. She joins Briggs & Stratton after serving eight…

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Stihl To Enter Zero-Turn Market

Stihl has announced it has a new manufacturing relationship with Briggs & Stratton that will expand the offerings of Stihl products in the U.S. Through this relationship, Stihl will…

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Shop Pet - Watson Lawn and Outdoor

Featured Article

How to Get Instant Customer Feedback Through Text Messaging

Despite the challenges that dealers are facing – one-time customers, seasonal peaks, and limited supplies – they are still finding ways to increase sales and grow their business. The key? Incorporating text messaging into their customer communications. That’s…

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Power Equipment Trade offers six dynamic issues per year with industry news, new products, dealer focused selling strategies and more. When you combine the hard copy with our PETnet e-newsletter, we’ve got the industry covered from top to bottom. The best part? Subscriptions are free to those who qualify.

June 2022

June 2022

COVER STORY- Mr. Chain Saw Builds Customer Loyalty - Dealer Paul Linden finds himself in a predicament many dealers have found themselves in over the years: Expansion and growth are a challenge thanks to labor issues, as he seeks the best way forward. It helps that...

April 2022

April 2022

COVER STORY- 2022 Survey Says Dealers Hanging Tough - Covering the trends and issues affecting the power equipment dealer segment of the lawn and garden and small engine and equipment industries, Power Equipment Trade magazine has developed an industry trend database...

February 2022

February 2022

COVER STORY- Luke Roy Is Just Getting Started - CARIBOU, Maine – Luke Roy is a bit of a unicorn. At least in power equipment dealer circles – maybe unicorn isn’t the right word. But he’s definitely not your typical power equipment dealer. Though he says he’s held a...