Briggs Names New SVP & CFO
Briggs & Stratton has announced that Kristina Cerniglia has joined the company as Senior Vice President & Chief Financial Officer. She joins Briggs & Stratton after serving eight…
Stihl To Enter Zero-Turn Market
Stihl has announced it has a new manufacturing relationship with Briggs & Stratton that will expand the offerings of Stihl products in the U.S. Through this relationship, Stihl will…
Featured Article
How to Get Instant Customer Feedback Through Text Messaging
Despite the challenges that dealers are facing – one-time customers, seasonal peaks, and limited supplies – they are still finding ways to increase sales and grow their business. The key? Incorporating text messaging into their customer communications. That’s…
New From Milwaukee: M12 Hedge Trimmer
Harnessing the portable productivity, performance, and run-time of M12 Fuel technology, Milwaukee has introduced the most compact hedge trimmer for detail applications. The M12 Fuel 8 in….
New From Altoz: Switch Tracked Compact Tool Carrier
With Altoz’s commitment to designing and developing innovative and differentiated products, the manufacturer is excited to announce the release of the Altoz Switch stand-on tracked compact…
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June 2022
COVER STORY- Mr. Chain Saw Builds Customer Loyalty - Dealer Paul Linden finds himself in a predicament many dealers have found themselves in over the years: Expansion and growth are a challenge thanks to labor issues, as he seeks the best way forward. It helps that...
April 2022
COVER STORY- 2022 Survey Says Dealers Hanging Tough - Covering the trends and issues affecting the power equipment dealer segment of the lawn and garden and small engine and equipment industries, Power Equipment Trade magazine has developed an industry trend database...
February 2022
COVER STORY- Luke Roy Is Just Getting Started - CARIBOU, Maine – Luke Roy is a bit of a unicorn. At least in power equipment dealer circles – maybe unicorn isn’t the right word. But he’s definitely not your typical power equipment dealer. Though he says he’s held a...