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Emotional Control & Selling

Sales is a transfer of emotion. If we are nervous, our customer will be nervous. If we are aggressive, which means we don’t really care, we are just there for the order, our customers will be defensive. When we are calm and prepared, our customers will have a…

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Power Equipment Trade offers six dynamic issues per year with industry news, new products, dealer focused selling strategies and more. When you combine the hard copy with our PETnet e-newsletter, we’ve got the industry covered from top to bottom. The best part? Subscriptions are free to those who qualify.

Past Issues


COVER STORY- Stark Street Duo Gets It Done In Oregon –

PORTLAND, Oregon – Anyone looking for premium power equipment to buy or have serviced in the greater Portland, Oregon area is less than a 30 minute drive to one of Stark Street Lawn & Garden’s five branch locations that encircle the Rose City. Despite staffing issues and supply chain concerns that all dealers are fighting…


COVER STORY- Alabama Dealership Tightens Up –

FLORALA, Alabama – Located at the very bottom of Alabama along a major highway, Stateline Equipment is growing with owners John and Lis McQuaig, who acquired the dealership five years ago. The two live locally and had grown tired of a more than an hour commute to the same car dealership where he was general…