Briggs, Sta-Bil Collaborate For Improved Education, Engine Health

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Briggs & Stratton and Sta-Bil are joining forces to help homeowners protect their small engines and keep them running smoother and longer. Moving forward, Sta-Bil fuel stabilizers will be recommended by Briggs & Stratton for use in all Briggs & Stratton engines.

In addition, the two companies will work together on a consumer education campaign launching in Spring 2019. The campaign will focus on reminding homeowners about the importance of using a fuel stabilizer to help combat problems related to stale gas and issues ethanol blended fuels can cause to small gas-powered engines.

The need for extensive education is peaking as a 2018 omnibus survey conducted by Briggs & Stratton of 442 homeowners with gas-powered lawnmowers uncovered a greater need for consumer education about the importance of fuel stabilizer and proper fuel management. More than a third (34%) of respondents who have primary responsibility for mowing the lawn said they have never used fuel treatment and only 27% reported using a fuel stabilizer on a regular basis.

“We are thrilled about this new collaboration with Briggs & Stratton and what it means for the industry and beyond,” says Matt Kosko, Sta-Bil brand manager at Gold Eagle Co. “Together we will have a broader reach and greater impact helping to ensure consumers, dealers and retailers are properly educated and prepared to manage their small engine equipment from the inside out.”