Husqvarna Group recently won eight awards at the prestigious European “red dot design awards.” Nine of Husqvarna’s products were awarded the international “red dot design award 2012.” Eight products received awards for their high design quality, with the Husqvarna Battery Rider receiving the top award “red dot: best of the best.” The announcement by the red dot jury means that all three of the Husqvarna Group’s global premium brands have been awarded the red dot design award: Husqvarna, McCulloch and Gardena. Each submitted product has been rated on criteria such as innovation, functionality, self-explanatory quality and environmental compatibility.
According to Towe Ressman, vice president global design at Husqvarna Group, the company is honored by such a showing. “It shows that our central focus on aesthetics and function truly resonates throughout the organization and is appreciated on a global scale. All of our premium brands have a leading position within their respective market segments, which these nine awards certainly prove,” Ressman said.
The “red dot design award” is an international design prize awarded by the Design Zentrum Nordrhein Westfalen in Essen, Germany. Founded in 1955, the jury now gets about 14.000 submissions from 70 countries annually, making it the biggest product design competition in the world.