February 2020

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COVER STORY- J.R.’s Lawnmower Shop: Diverse Product Line Works –

OPP, Alabama – By taking advantage of opportunities and keeping an eye toward diversification, Joe Richburg has developed a powerhouse dealership that draws sales from all over, and Richburg reports he’s about to meet his longest-distance customer yet: a Canadian coming through who’s buying a golf cart.

The move into carts years ago has been a big boost to the business. Adding to J.R.’s Lawnmower Shop’s diverse product offerings, in recent years the business has picked up Yeti products, and more recently The Big Green Egg grills and accessories.

Richburg says not a day goes by that he’s not thinking about adding a product that will boost sales. And if it’s a product that’s not a traditional lawn and garden machine – especially something that will sell in the winter months or during a dry summer – that’s fine too.

Article by Dan Shell, Senior Editor, Power Equipment Trade

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Dealer Speak: Developing Sales Opportunities

Editor’s Note: Many years ago Power Equipment Trade featured a regular column called ‘Dealer Speak’ where an editor would solicit responses on a given topic from dealers around the U.S. As we move into the year of perfect vision, 2020, the editorial board of PET decided it was time to bring that column back. If any dealer would like to participate in a future column, please be on the lookout for questions periodically posted on the PET Facebook page. If you’d like to speak on a particular topic, reach Associate Editor Patrick Dunning at [email protected].

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