John Deere Releases Augmented Reality Experience

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John Deere recently unveiled an augmented reality experience that allows Apple iPhone or iPad users to interact with a virtual Z994R Diesel ZTrak zero-turn mower and explore its physical features. With the new feature, customers can use their iPhone to drop the mower into their surroundings, whether it be their yard, or in unexpected places such as their work cubicle.

John Deere Z994R Diesel ZTrak™ Zero-Turn Mower

Using the link on the Z994R model page of the John Deere website, users with an iOS12 device can drop the machine into the space around them using Quick Look technology. This augmented reality experience enables users to spin the mower around, resize it and go inside the mower deck to see the blades. Users can go to the website using the Safari browser to enjoy this experience without downloading a special application, making it easily accessible to customers.

To experience the augmented reality, visit the Z994R model page on Deere.com. This experience is only available while using the Safari browser on an iOS12 Apple iPhone or iPad.