OPEI Honors Lucky The TurfMutt

Email Facebook Twitter Google LinkedIn Print

The Outdoor Power Equipment Institute (OPEI) has officially launched The TurfMutt Foundation, an organization that will further the mission of the TurfMutt environmental education and stewardship program that began 10 years ago. The Foundation will continue to encourage outdoor learning experiences, stewardship of our green spaces, care for all living landscapes for the benefit of all, and will likely expand into new areas in the next few years. 

The TurfMutt Foundation

The Foundation launch has a bittersweet beginning as its founding spokesdog, Lucky the TurfMutt, a real-life rescue dog who “pawed it forward” by spending a decade educating children and families on taking care of our green spaces, passed away recently while at work at the TurfMutt Foundation office in Alexandria, Va.

“TurfMutt got started thanks to a little black and white dog from Indianapolis who, 13 years ago, I rescued from an Indianapolis roadway,” says OPEI’s President and CEO, Kris Kiser. “He shot in front of my car on a freezing winter morning, cold and hungry, and we’ve been together ever since.”

“The TurfMutt program was greenlighted by the OPEI Board of Directors, but Lucky was the ‘dog force,’” adds Kiser. “People, and especially children, related to the personality of a real dog and he became a great teacher for many. Lucky’s story is a redemption story because he went from being a street dog to being a backyard superhero that inspired others.”

Over the last 10 years, environmental education lessons featuring Lucky were distributed to children in grades K-8 through partners Weekly Reader, Discovery Education and Scholastic, the TurfMutt youth curriculum’s current home. Lucky also was animated and “cartoonized” in videos and the program developed a robust online presence with www.TurfMutt.com and social media platforms.

During the course of his TurfMutt career, Lucky appeared on every major television network, The Hub, Animal Planet and more. He appeared on the award-winning show, Lucky Dog, for three seasons alongside Brandon McMillan and Kiser. The TurfMutt program also recently sponsored Ready, Set, Pet for one season and was featured in Parade magazine in celebration of Earth Day in 2017.

“Thanks to this dog, we at the TurfMutt Foundation look at yards a different way. We see through TurfMutt’s eyes, realizing that ordinary, home yards, parks and school yards have a larger purpose than just our human one,” Kiser says. “They are suburban and urban habitat that supports our ecology and climate, provide homes and food for pollinators and wildlife, and give us a safe and healthy place to play, relax and de-stress.”