As the Kawasaki Motors Corp., U.S.A. Engines Division has built much of its reputation on the level of responsiveness it has shown to its customers. Dealers will soon see more support as Kawasaki’s existing Order Services Department becomes the Customer Care Department.

More than a name change, the six-person team will focus on enhancing the contact procedures between dealers and the company. Jake Heaton, a four-year veteran of the Order Services Department, will manage the department.

The company believes the keys to providing service are two-fold—quick response and thoroughness of information. Both delivered with expertise and caring from a dedicated team that is able to track individual dealer issues from inception to conclusion.

Karen Howard, director of dealer support and marketing, says requests from dealers will be tracked through KMC’s system by staff with an intimate knowledge of the product and ordering process.  The dealers’ first point of contact will generally be the team member that manages the issue and reports back to the dealer, shortening the process and helping to maintain personal interaction.

“Issues brought to our attention aren’t simply spilling into a giant call center,” says Howard. “They’re being given special, individual attention so that the process can be managed quickly.”

According to Howard, “This detailed and focused methodology will allow the Kawasaki Customer Care team to become better advocates for the dealers, not only through efficiency, but also by making their concerns known to all relevant teams to help resolve issues for the dealer.”

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