American Honda Motor Co., Inc. has launched its official Amazon store for Power Equipment, a digital storefront that provides consumers in the U.S. with a new way to explore Honda products online. The storefront features a curated line-up of Honda Power Equipment models, including generators and mowers, with additional product offerings planned over time.

Honda collaborated with Amazon to meet customers where they are and enhance the online shopping experience for Honda offerings available on Amazon.com. While certain Honda power equipment models already are available online, this initiative builds on the company’s long standing partnership with its dealer network, with Honda Power Equipment dealers fulfilling Amazon orders. This approach ensures customers receive products through authorized channels, backed by the same expertise and support they expect from their local Honda dealer.

“The Honda dealer network has always been one of our greatest strengths,” says Barry Dlugasz, Director of Honda Power Equipment at American Honda Motor Co., Inc. “This new online storefront for Honda Power Equipment products marks a significant step in our strategy of meeting our diverse base of customers wherever they are, while continuing to deliver the quality, accuracy and service that define the Honda brand. By integrating our Power Equipment dealers into the Amazon fulfillment process, we’re able to maintain those standards across every customer touchpoint.”

Honda also will provide product details and educational content for items featured in its U.S. Amazon store, ensuring that customers receive the most accurate, up-to-date product information, from specifications and compatibility details to usage guidance and warranty information.

Visit the Honda Power Equipment store on Amazon.com for more information.