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Ariens' Søvde Acquires Norpower Parts
Ariens Company announces that its Norwegian power equipment distributor, Søvde, has acquired Norwegian aftermarket parts distributor, Norpower Parts, located in Aurskog, Norway. Norpower was founded by Svein Hansen in 1980. Today, it is the largest importer and distributor of replacement parts for the outdoor power equipment industry in Norway. The company sources products worldwide in order to deliver parts to most brands in the lawn and garden and snow thrower market.
“Norpower has steadily developed the dealer network throughout Norway,” says Ariens Company President, Dan Ariens. “Offering a companion portfolio of both wholegoods and aftermarket parts will be an advantage as Søvde continues to grow business in that region,” says Ariens.
Ariens acquired Søvde in February of 2011 to support its leading position in Norway’s snow thrower market. Søvde is located in Rygge, Norway.
“From an overall business standpoint, there are certainly synergies between the Norpower product offering and the Stens (Ariens Company subsidiary for aftermarket parts) product offering in the Scandinavian countries,” says Ariens. “Bringing these two catalogs together will result in a larger product offering for Scandinavian customers.”
Established in 1933 in Brillion, Wis., Ariens Company is a leading manufacturer of outdoor power equipment for both consumer and professional use. The company’s premium international brands include Ariens Sno-Thro, and Ariens lawn and garden products for consumers; Countax and Westwood lawn tractors; and Gravely and Parker commercial equipment for the landscape management, facilities maintenance and sports field sectors. Ariens’ subsidiaries, Stens LLC, J Thomas Distributors LLC and Bynorm Pty Ltd (Australia), supply replacement parts to the outdoor power equipment industry. Ariens Company employs 1,400 people, with operations in Wisconsin, Nebraska, Indiana, Alabama, Michigan, the United Kingdom, Norway and Australia.
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