Dealer Spike, a leading website and digital solutions provider for nearly 20 years, set a new standard of service for its 6,800+ dealers with a new guarantee of 24- hour support resolution, 99.97% uptime, and a guaranteed 30% increase in leads. With more than 3.1 million units sold through its platforms and dealers every month, the new Dealer Spike has one job: Sell more stuff.

“We’ve spent nearly 20 years listening to dealers and building around what they need. The new Dealer Spike shows how we’re putting that on record, with concrete commitments and real accountability to back them up. We’re proud of what we’ve built. We’re even more excited about where we’re taking it,” says Jason Lehman, Dealer Spike Senior Vice President of Sales. “This past year, Dealer Spike sat down with its Dealer Advisory Council, made up of 30+ powersports, marine, trailer, and power equipment dealers from across the country, to hear how its platform holds up. Dealers said they wanted faster support, clearer communication, and greater accountability. They were right. What they’re really asking for is a dealership that keeps selling after the lights go off, with more than half of website traffic happening after business hours, and everything the new Dealer Spike commits to is built to deliver exactly that.”

The guarantees:
• 24-Hour Support Resolution: Standard website changes turned around within one business day.
• Faster OEM Data Updates: New OEM inventory online faster than others, so shoppers always see what’s available.
• Real-time DMS Integration: Zero clicks to publish inventory from the dealer’s DMS, as well as the first to offer real-time Lightspeed DMS sync.

The new Dealer Spike has built-in SEO that works out of the box, no setup required, and is optimized for how shoppers search today, including AI-powered and agentic search. Over the past year, Dealer Spike expanded its team to 400+ customer-facing and creative specialists focused on websites, marketing, and dealer growth, providing white-glove support from day one. With significant investments in AI-powered product development, expanded leadership capacity, and a 90% support satisfaction rate, dealers are already feeling the difference.