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Diamond Mowers Launches ‘Diamond On Demand’

Diamond Mowers has launched a new online portal designed to provide dealers with everything they need to know about and sell Diamond Mowers’ products and services—all in one location. “Diamond on Demand” allows convenient access to everything from sales and marketing materials to product training, customer care resources, parts lists, and more.

“Being a great supplier is about more than just offering great tools. It’s about partnership and providing support where and when its needed,” says Dan Stachel, executive vice president, Diamond Mowers. “That’s the inspiration behind Diamond on Demand, where our valued dealers will find everything they need to make them experts on our products, services, and brand at their fingertips.”

Developed with dealers in mind, the easy-to-use portal provides a one-stop-shop for information and resources related to Diamond Mowers. Among the available assets, the latest updates and information from Diamond Mowers is posted, such as new product announcements and enhancements, updated price lists, quarterly Diamond Pulse videos, and quick links for new dealers to get up and running successfully. Plus, up-to-date product brochures, parts and pricing lists, recommended stock items, and other sales materials are available for downloading, and access to an online print store where dealers can order collateral materials in custom quantities and have them shipped directly to their showroom location. A robust library of resources ranging from downloadable logos, website kits, and branded gear to suggested content for use on dealers’ social channels, along with blog articles and customer testimonials are all available on the portal and can be customized and leveraged to educate and excite customers about the brand.
On the service side, the portal has detailed product specifications (dimensions, cut width, flow ranges, and weight) organized by brand and carrier to ensure perfect attachment/machine pairings. Plus training manuals and videos covering product overviews, operational demonstrations, and service tips to help customers train and troubleshoot on-site. All with “Diamond Care”—giving users direct access to Diamond customer service experts and associated support assets.

“At Diamond Mowers, we are committed to being the best possible partner to our customers,” notes Stachel. “When developing this new portal, we spoke extensively with our dealers to better understand the information and resources they need to make their jobs easier and to help their teams feel comfortable and confident recommending our brand and products. Diamond on Demand is the direct outcome of those conversations and a prime example of our commitment to being the best partner in the industry.” Diamond on Demand will be continually updated with new information and resources based on dealer feedback and needs.

To request access to the Diamond on Demand portal, speak with your Diamond Mowers representative. To learn how to become a Diamond Mowers dealer, go to

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