Equip Expo is once again “going to the dogs.” The 5th annual Mulligan’s Mutt Madness pet adoption event will take place at the 2023 tradeshow at the Kentucky Exposition Center. Organized by the TurfMutt Foundation in partnership with Equip Expo and the Kentucky Humane Society (KHS), Mutt Madness will be held on Thursday, October 19 in Freedom Hall from 11:30 a.m. to 2 p.m.

“We’re celebrating our 40th annual Expo, and over the years Mutt Madness has matched more than 40 dogs with Expo attendees, the people who create the yards that pets and their people enjoy,” says Kris Kiser, CEO and President of the Outdoor Power Equipment Institute, which owns and manages the tradeshow. “I adopted Mulligan the TurfMutt at Mutt Madness a few years ago, so I know firsthand the benefits of bringing dogs needing forever homes together with the families and attendees of Expo. We’re excited to see the matches that are made at this year’s Mutt Madness.”

Alisa Gray, President and CEO of the KHS adds that the impact of the partnership with TurfMutt reaches beyond the Mutt Madness event itself. “Mutt Madness not only helps match people to pets needing homes, it also shines a light on pet adoption in general, which has had a positive ripple effect for the KHS. The addition of Mulligan’s 5K Fun Run & Walk over the Big Four pedestrian bridge is another way that TurfMutt helps raise funds for our efforts.”

Nearly 200 people participated in the inaugural Mulligan’s 5K Fun Run & Walk in 2022, which spans across the Ohio River on the city’s Big Four pedestrian bridge. The 2023 event, which is once again sponsored by Ariens Co., will be held on the opening day of Expo on Oct. 17.

Mark Potocki adopted an older dog named Mama at Mutt Madness 2019 who has a new “leash” on life and has really flourished in her new home. “When she gets in from her morning walk she gets the zoomies, which is crazy compared to when we adopted her, and she loves going out to the pool in the summer,” he reports. “Mama wears her lifejacket and floats on a raft with my wife or my daughters.”

Mulligan’s Mutt Madness is only available to attendees of Equip Expo and not open to the public. Early-bird discounted registration for the show is available until Sept. 7, with PET offering a discounted rate here: equipexposition.com/PETdiscount