Share On Social
Exmark Forms Alliance with Equine, LLC
Exmark, a leading manufacturer of commercial-grade mowers, today announced it has entered into a partnership with Innovative Equine Marketing, LLC, and its Equine Savings program. Based in Georgetown, Ky., Innovative Equine Marketing provides product support to equine facilities and tracks in North America. Through this new relationship, individuals in the equine industry will have access to preferred pricing on Exmark mowing equipment, as well as Toro turf and landscape maintenance products and precision irrigation solutions.
“We’re always looking for new opportunities to enter into new markets and the equine industry seemed like a perfect fit for Exmark,” said Rick Olson, general manager at Exmark Manufacturing. “We know having the best turf conditions is important for the industry participants and we’re excited to be the provider of quality, high-performing products and services to help customers manage their operations successfully.”
“To have The Toro Company and Exmark Manufacturing commit to a multi-year partnership in support of our industry is quite an honor,” said Steve Andersen, founder of Innovative Equine Marketing. “From race tracks to the smallest equine facility specializing in any breed or discipline, we welcome the entire equine world to look at this great partnership and how it can benefit their operations. With industry-leading Exmark and Toro equipment, low-rate financing and preferred pricing, this partnership delivers tremendous value to those in the equine market.”
Andersen, well known in the thoroughbred industry, served as senior director of sales at the National Thoroughbred Racing Association for more than a decade before founding Innovative Equine Marketing.
Latest News
Briggs Expanding Production
Briggs and Stratton Corp. announced a “business optimization program” expanding Vanguard engine production; adding capacity to Ferris output with a new facility; and implementing a new resource planning system and other efficiency improvements. The plan…
OEM Group Challenges North Dakota Law
A trade association and several individual lawn and garden and ag equipment manufacturers are challenging a North Dakota dealer protection law passed earlier this year. The Association of Equipment Manufacturers, along with Agco, CNH Industrial,…
Ariens Power Equipment Names New President
Ariens Co. named Larry Weyers Group President—Ariens Power Equipment, effective September 5, 2017. Weyers will lead all aspects of product development manufacturing supply chain sales and marketing for the business unit including: Ariens Sno-Thro and…