Generac has announced the promotion of Amanda Teder to Chief Marketing Officer. She previously served as Executive Vice President of Marketing.

“Amanda is playing an instrumental role in the future growth for Generac and supporting our strategy to Power a Smarter World,” says Aaron Jagdfeld, Generac’s President & CEO. “Since joining the organization two years ago, she has built a world-class marketing organization leading marketing, communications, digital, data and analytics, pricing, and supporting the next-generation customer experience across our residential and industrial divisions. Her leadership will continue to be invaluable as we support the growth of our core consumer power and commercial & industrial businesses and grow in energy technology.”

Prior to joining Generac in 2022, Teder served as vice president of B2B2C Marketing, North America for Michelin. She held multiple leadership roles at Procter & Gamble over almost 20 years including leading North America Oral-B and leading North America retailer marketing across the company’s brands and retailers. Ms. Teder holds a Bachelor of Science degree from Purdue University and an M.B.A. from the University of Chicago.