INDUSTRY NEWS

EETC Launches HireReady To Help Employers Hire Skilled Techs

The Equipment & Engine Training Council (EETC) has introduced HireReady, a new pre-employment technician assessment designed to help employers determine whether job candidates have the technical knowledge they need before making a hiring decision. Developed…

Stihl Inc. Names Sean McGinnis President

Stihl Inc. has appointed Sean McGinnis as president, effective October 1, 2026. In this role, McGinnis will lead the Stihl Group’s largest market and subsidiary, with end-to-end responsibility for Stihl Inc. This includes full profit-and-loss…

Dealer Institute Launches Iron HR For Dealership HR Leaders

Dealer Institute, a division of the North American Equipment Dealers Assn. (NAEDA), has launched Iron HR, a new peer group created exclusively for human resources professionals in equipment dealerships. In a business where people, culture…

VANGUARD ENGINES

EXPOelite 2026 VANGUARD ENGINES vanguardpower.com Before designing a single upgrade, the engineering team behind Next-Gen Vanguard engines went straight to the source: Turf pros working in the field. They listened to what was slowing businesses…

New Book Touches On Everything Chain Saws

New Book Touches On Everything Chain Saws

The Wisconsin Historical Society (WHS) Press is releasing a new book that is part homage, part social history and part field guide to one of the most well known pieces of power equipment. Chainsaw Love:…

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Rotary Presents National Sales Awards

Rotary Presents National Sales Awards

Rotary Corp. recently recognized several team members for outstanding performance in sales and leadership during the company’s national sales meeting this summer in Savannah, Ga. The Duke award, named in honor of the company’s late…

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Kubota Announces Hometown Proud Winners

Kubota Announces Hometown Proud Winners

To empower local communities and strengthen ties with Kubota dealers, the 2025 Hometown Proud program invited non-profits nationwide to apply for funding and equipment, resulting in 1,088 applications in total. After a rigorous review process,…

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