INDUSTRY NEWS

EETC Launches HireReady To Help Employers Hire Skilled Techs

The Equipment & Engine Training Council (EETC) has introduced HireReady, a new pre-employment technician assessment designed to help employers determine whether job candidates have the technical knowledge they need before making a hiring decision. Developed…

Stihl Inc. Names Sean McGinnis President

Stihl Inc. has appointed Sean McGinnis as president, effective October 1, 2026. In this role, McGinnis will lead the Stihl Group’s largest market and subsidiary, with end-to-end responsibility for Stihl Inc. This includes full profit-and-loss…

Dealer Institute Launches Iron HR For Dealership HR Leaders

Dealer Institute, a division of the North American Equipment Dealers Assn. (NAEDA), has launched Iron HR, a new peer group created exclusively for human resources professionals in equipment dealerships. In a business where people, culture…

VANGUARD ENGINES

EXPOelite 2026 VANGUARD ENGINES vanguardpower.com Before designing a single upgrade, the engineering team behind Next-Gen Vanguard engines went straight to the source: Turf pros working in the field. They listened to what was slowing businesses…

Yamaha Launches Yamaha Agriculture, Inc.

Yamaha Launches Yamaha Agriculture, Inc.

Yamaha has announced the launch of Yamaha Agriculture, Inc., a new company focused on delivering autonomous equipment and AI-powered digital solutions that help growers in the specialty crop market become more sustainable, profitable and resilient…

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Meyer Distributing Partners With Agri-Fab

Meyer Distributing Partners With Agri-Fab

Agri-Fab, maker of attachments designed for homeowners who want beautiful lawns but want lawn care to be quick and easy, has announced a new distribution partnership with Meyer Distributing with 109 locations and over 3.5…

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Equip Exposition Announces Plans For 2025 Show

Equip Exposition Announces Plans For 2025 Show

The 2025 edition of Equip Exposition, to be held in Louisville, Ky., October 21-24, will feature new equipment categories, top-notch entertainment and more. “We are always aiming to improve what we can offer attendees, and…

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