INDUSTRY NEWS

EETC Launches HireReady To Help Employers Hire Skilled Techs

The Equipment & Engine Training Council (EETC) has introduced HireReady, a new pre-employment technician assessment designed to help employers determine whether job candidates have the technical knowledge they need before making a hiring decision. Developed…

Stihl Inc. Names Sean McGinnis President

Stihl Inc. has appointed Sean McGinnis as president, effective October 1, 2026. In this role, McGinnis will lead the Stihl Group’s largest market and subsidiary, with end-to-end responsibility for Stihl Inc. This includes full profit-and-loss…

Dealer Institute Launches Iron HR For Dealership HR Leaders

Dealer Institute, a division of the North American Equipment Dealers Assn. (NAEDA), has launched Iron HR, a new peer group created exclusively for human resources professionals in equipment dealerships. In a business where people, culture…

VANGUARD ENGINES

EXPOelite 2026 VANGUARD ENGINES vanguardpower.com Before designing a single upgrade, the engineering team behind Next-Gen Vanguard engines went straight to the source: Turf pros working in the field. They listened to what was slowing businesses…

Generac Announces New Chief Marketing Officer

Generac Announces New Chief Marketing Officer

Generac has announced the promotion of Amanda Teder to Chief Marketing Officer. She previously served as Executive Vice President of Marketing. “Amanda is playing an instrumental role in the future growth for Generac and supporting…

read more
Stihl Appoints Asif Azhar Sales VP

Stihl Appoints Asif Azhar Sales VP

Stihl has announced Asif Azhar as the company’s new vice president of sales. This role is responsible for overseeing the creation and implementation of sales strategies for U.S. sales, with a strong focus on customer…

read more