INDUSTRY NEWS

EETC Launches HireReady To Help Employers Hire Skilled Techs

The Equipment & Engine Training Council (EETC) has introduced HireReady, a new pre-employment technician assessment designed to help employers determine whether job candidates have the technical knowledge they need before making a hiring decision. Developed…

Stihl Inc. Names Sean McGinnis President

Stihl Inc. has appointed Sean McGinnis as president, effective October 1, 2026. In this role, McGinnis will lead the Stihl Group’s largest market and subsidiary, with end-to-end responsibility for Stihl Inc. This includes full profit-and-loss…

Dealer Institute Launches Iron HR For Dealership HR Leaders

Dealer Institute, a division of the North American Equipment Dealers Assn. (NAEDA), has launched Iron HR, a new peer group created exclusively for human resources professionals in equipment dealerships. In a business where people, culture…

VANGUARD ENGINES

EXPOelite 2026 VANGUARD ENGINES vanguardpower.com Before designing a single upgrade, the engineering team behind Next-Gen Vanguard engines went straight to the source: Turf pros working in the field. They listened to what was slowing businesses…

Husqvarna Pledges Support Of Women’s Golf

Husqvarna has pledged to support the growth of golf for women following the 2026 AIG Women’s Open at Royal Lytham & St Annes, England, July 29-Aug. 2. The AIG Women’s Open is recognized by both…

Honda Rolls Out Amazon Storefront For Power Equipment Products

American Honda Motor Co., Inc. has launched its official Amazon store for Power Equipment, a digital storefront that provides consumers in the U.S. with a new way to explore Honda products online. The storefront features…

Scag Latest To Partner With Octane Lending

Octane Lending, Inc. (Octane), a fintech company offering financial products specifically for retailers and consumers, and Huntington National Bank (Huntington) have announced a new strategic relationship with Scag Power Equipment, to streamline the purchase of…