INDUSTRY NEWS

EETC Launches HireReady To Help Employers Hire Skilled Techs

The Equipment & Engine Training Council (EETC) has introduced HireReady, a new pre-employment technician assessment designed to help employers determine whether job candidates have the technical knowledge they need before making a hiring decision. Developed…

Stihl Inc. Names Sean McGinnis President

Stihl Inc. has appointed Sean McGinnis as president, effective October 1, 2026. In this role, McGinnis will lead the Stihl Group’s largest market and subsidiary, with end-to-end responsibility for Stihl Inc. This includes full profit-and-loss…

Dealer Institute Launches Iron HR For Dealership HR Leaders

Dealer Institute, a division of the North American Equipment Dealers Assn. (NAEDA), has launched Iron HR, a new peer group created exclusively for human resources professionals in equipment dealerships. In a business where people, culture…

VANGUARD ENGINES

EXPOelite 2026 VANGUARD ENGINES vanguardpower.com Before designing a single upgrade, the engineering team behind Next-Gen Vanguard engines went straight to the source: Turf pros working in the field. They listened to what was slowing businesses…

Equip Announces Dealer Boot Camp, Dealer Breakfast

Equip Announces Dealer Boot Camp, Dealer Breakfast

Equip Exposition has unveiled several new events this year—a new education offering called Equip Academy, the resurrection of the Wednesday morning Dealer Breakfast sponsored by Stihl Inc., a new Dealer Boot Camp, and a closing…

read more
Honda Restructures Divisions 

Honda Restructures Divisions 

American Honda has announced a restructuring of its powersports and products center (PS&P), aligning its powersports, power equipment and marine divisions under a unified structure to strengthen product strategy and sales capabilities, and to accelerate…

read more
Toro Publishes 2025 Global Sustainability Impact Report

Toro Publishes 2025 Global Sustainability Impact Report

Toro has released its fiscal year 2025 Sustainability Impact Report. The annual report highlights the company’s continued focus and progress toward its strategic priorities while introducing new sustainability commitments to drive further impact. “We believe…

read more
Diamond Mowers Hosts Dealer Demo Days, Training Events 

Diamond Mowers Hosts Dealer Demo Days, Training Events 

Diamond Mowers, a manufacturer of vegetation management and roadside maintenance attachments, held its annual Dealer Demo Days and Champion Training events, two programs designed to provide hands-on learning opportunities for equipment dealers. “A strong dealer…

read more