FEBRUARY 2020
COVER STORY- J.R.’s Lawnmower Shop: Diverse Product Line Works –
OPP, Alabama – By taking advantage of opportunities and keeping an eye toward diversification, Joe Richburg has developed a powerhouse dealership that draws sales from all over, and Richburg reports he’s about to meet his longest-distance customer yet: a Canadian coming through who’s buying a golf cart.

Share On Social
J.R.'s Lawnmower Shop
OPP, Alabama – By taking advantage of opportunities and keeping an eye toward diversification, Joe Richburg has developed a powerhouse dealership that draws sales from all over, and Richburg reports he’s about to meet his longest-distance customer yet: a Canadian coming through who’s buying a golf cart.
The move into carts years ago has been a big boost to the business. Adding to J.R.’s Lawnmower Shop’s diverse product offerings, in recent years the business has picked up Yeti products, and more recently The Big Green Egg grills and accessories.
Richburg says not a day goes by that he’s not thinking about adding a product that will boost sales. And if it’s a product that’s not a traditional lawn and garden machine – especially something that will sell in the winter months or during a dry summer – that’s fine too.
Article by Dan Shell, Senior Editor, Power Equipment Trade
Latest News
Briggs & Stratton Appoints New CEO
Briggs & Stratton has appointed Joe Liotine Chief Executive Officer, as of August 29, 2023. Liotine joins Briggs & Stratton after serving 18 years in senior roles at Whirlpool Corp….
BCI Adds New Service Department Training
Bob Clements International (BCI), a leader in dealership training and development has added a new training program to its arsenal, “Five Weeks To A Profitable Service Department!” Part of the…

POWERsuppliers

Dealer Speak: Developing Sales Opportunities

SHOWroom

DUST&rust

PETcetera

DEALERtodealer: Live, Learn & Protect Yourself
Article by Sam Stearns, Owner & Operator, Mr. Mowerman, Scottsburg, IN