JUNE 2022

Dealer Paul Linden finds himself in a predicament many dealers have found themselves in over the years: Expansion and growth are a challenge thanks to labor issues, as he seeks the best way forward. It helps that his services are in demand thanks to decades of building a loyal customer following by the business owners who preceded him.

Linden and his dealership are challenged by the pandemic and recovery, but that’s nothing compared to the challenge of dealing with a huge hole in his life and business when his wife Sherri died unexpectedly in 2014, throwing his life into turmoil and derailing a major business expansion that was in the works.

A native of Peoria, Illinois, Linden had followed his brother West to the University of Oregon, graduated and had operated a gas station and restaurant-lounge in the Eugene area. He had married a local girl, Sherri Watson, the daughter of “Mr. Chain Saw” Cecil Watson, her father who was operating the dealership at the time.

Linden went to work in the business in 1994 and began learning the small engine industry and handheld equipment and technology.

Soon after Linden went to work with Mr. Chain Saw, he and Sherri bought the business from her father. Watson continued to work at the dealership for several years afterward.

The couple and dealership perked along, and the two were planning an expansion in 2015 with a new and larger showroom. Sadly, the plan still remains on the shelf after Sherri’s tragic death from a brain aneurism on Christmas Day 2014.

The death threw Linden into a haze for years after losing his life partner who worked so closely with him in the business. Looking back, he says he was just going through the motions for several years, “still hanging around because of our customers and employees,” Linden remembers.

Article by Dan Shell, Senior Editor, Power Equipment Trade

There’s something about springtime for me that signals a new beginning—I know technically the calendar changes in January to a “new year;” and then of course there’s the new school year starting in August or September. But for me, I always feel like spring is the new year. Maybe it’s because the heat starts coming and the grass is growing. In the power equipment dealer universe it is the beginning of the boom. Now, I know what you’re all collectively thinking: This girl is insane, yammering about spring when it’s June; it’s summertime. But, with the wind here in the Deep South, I don’t officially count summer to be here until the end of July or August when it will reach approximately 7,000,000 degrees in the shade, and the humidity makes it feel like I’m swimming to my car from the front door. <p><p><strong>Jessica Johnson, Managing Editor, <em>Power Equipment Trade</em></strong></p></p>

<li><a href="https://www.powerequipmenttrade.com/stihl-to-enter-zero-turn-market/"><strong>Stihl To Enter Zero-Turn Market</strong></a></li> <li>Toro To Invest $50M In Intimidator Group</li> <li>AriensCo Purchases Thomas Equipment</li> <li>Ferris, Petty GMS Partner For 2022 Season</li> <li>Exmark Releases Videos With Landscapers</li> <li><a href="https://www.powerequipmenttrade.com/registration-equip-expo-2022/"><strong>Registration Opens For Equip Expo 2022</strong></a></li> <li><a href="https://www.powerequipmenttrade.com/stihl-to-provide-grants-state-parks/"><strong>Stihl To Provide Grants To State Parks</strong></a></li> <li><a href="https://www.powerequipmenttrade.com/altoz-groundbreaking-ceremony/"><strong>Altoz Holds Groundbreaking</strong></a></li> <li>Positec Tool Appoints New Director Of Sales</li> <li>Kawasaki Promotes New Director</li> <li><a href="https://www.powerequipmenttrade.com/stihl-names-new-sales-marketing-vp/"><strong>Stihl Names Sales, Marketing VP</strong></a></li> <li>Meyer Distributing Adds Oregon Tool</li>

NOTE: Information for <em>PET’s</em> Chain Saw Spec Charts has been furnished by appropriate manufacturers and suppliers.

EDITOR’S NOTE: The following manufacturers supplied information for <em>Power Equipment Trade</em> June 2022. <li>ARCHER</li> <li>ASPEN</li> <li>CANNON BAR WORKS</li> <li>ECHO</li> <li>IDEAL</li> <li>PELLENC</li> <li>ROTARY</li> <li>STENS</li> <li>STIHL</li> <li>SUNBELT</li>

Capping off a great year, the Equipment & Engine Training Council (EETC) held its 25th annual conference April 6-8 in Brillion, Wisconsin, with AriensCo serving as the conference host and platinum sponsor. EETC reports more than 80 people attended the event.