Share On Social
Kress, Real Madrid Announce Partnership
Positec, a global manufacturer of power equipment, has announced a new strategic partnership with Real Madrid through its flagship brands, Kress and Worx. This dual-brand collaboration, built on shared values, marks another major step forward in Real Madrid’s commitment to advancing its sustainability goals.
Kress satellite-guided robotic mowers, already in use by championship golf courses and other venues worldwide, have been adopted at Ciudad Real Madrid, Real Madrid’s nearly half-square-mile training complex. Kress’ professional-grade battery-powered handheld equipment will be used to support sustainable landscaping with zero operational emissions and near-silent operation, supporting a comprehensive approach to sustainable outdoor care.
The alignment with Kress and Worx follows Real Madrid’s broader institutional commitment to sustainability—from eco-efficient stadium renovations and electric mobility partnerships to environmental education initiatives.
Latest News
Equipment Dealers Foundation Aiding Storm Victims
In response to Hurricane Harvey’s impact in Texas and the Gulf Coast, the Equipment Dealers Foundation (EDF), with support from several regional associations, has released a call to action for members and the agriculture community…
Generac Power Systems Expands Wisconsin Facilities
Generac Power Systems Inc. announced the expansion of its headquarters in Waukesha, Wis. This includes other manufacturing facilities in Wisconsin creating at least 400 new jobs over five years. The company will reportedly spend $73…
Kawasaki Adds Regional Distribution
The Engines Division of Kawasaki is expanding its regional distribution with the addition of a full service warehouse in Florida. The UPS facility, located in Jacksonville, will provide enhanced support for dealers in Florida, Alabama,…
