Share On Social
Kress, Real Madrid Announce Partnership
Positec, a global manufacturer of power equipment, has announced a new strategic partnership with Real Madrid through its flagship brands, Kress and Worx. This dual-brand collaboration, built on shared values, marks another major step forward in Real Madrid’s commitment to advancing its sustainability goals.
Kress satellite-guided robotic mowers, already in use by championship golf courses and other venues worldwide, have been adopted at Ciudad Real Madrid, Real Madrid’s nearly half-square-mile training complex. Kress’ professional-grade battery-powered handheld equipment will be used to support sustainable landscaping with zero operational emissions and near-silent operation, supporting a comprehensive approach to sustainable outdoor care.
The alignment with Kress and Worx follows Real Madrid’s broader institutional commitment to sustainability—from eco-efficient stadium renovations and electric mobility partnerships to environmental education initiatives.
Latest News
Hustler Enters UTV Market
Hustler Turf Equipment, a leading manufacturer of premium commercial and residential turf equipment, announced its Maximum Duty Vehicle (MDV). The MDV signifies the company’s first entry into the utility vehicle category. The MDV features LeveLift,…
Northeast Stihl Grand Opening
Though it was completed in October 2016, Stihl Inc. officials recently held a grand opening celebration for the new Northeast Stihl location in Oxford, Conn. to highlight the new 110,000 sq. ft. facility and demonstrate…
Rotary Acquires Desert Extrusion
Rotary Corp. announced the acquisition of Desert Extrusion, a leading manufacturer of trimmer line. The privately held company is based in Phoenix, Ariz. and serves customers throughout the U.S. and over 40 countries. Desert Extrusion,…
