Share On Social
Kress, Real Madrid Announce Partnership
Positec, a global manufacturer of power equipment, has announced a new strategic partnership with Real Madrid through its flagship brands, Kress and Worx. This dual-brand collaboration, built on shared values, marks another major step forward in Real Madrid’s commitment to advancing its sustainability goals.
Kress satellite-guided robotic mowers, already in use by championship golf courses and other venues worldwide, have been adopted at Ciudad Real Madrid, Real Madrid’s nearly half-square-mile training complex. Kress’ professional-grade battery-powered handheld equipment will be used to support sustainable landscaping with zero operational emissions and near-silent operation, supporting a comprehensive approach to sustainable outdoor care.
The alignment with Kress and Worx follows Real Madrid’s broader institutional commitment to sustainability—from eco-efficient stadium renovations and electric mobility partnerships to environmental education initiatives.
Latest News
2016 EDA Dealer-Manufacturer Relations Survey Report Released
The Equipment Dealers Association (EDA) recently released its 2016 Dealer-Manufacturer Relations...
Kawasaki Engines Division Headquarters Makeover
The Kawasaki Engines Division headquarters in Grand Rapids, Mich. is getting a makeover. The...
Kioti Tractor Celebrates 30 Years In North America
Since the first Kioti tractor was introduced in the U.S. in 1986, Kioti Tractor has aligned itself...
