Share On Social
Kress, Real Madrid Announce Partnership
Positec, a global manufacturer of power equipment, has announced a new strategic partnership with Real Madrid through its flagship brands, Kress and Worx. This dual-brand collaboration, built on shared values, marks another major step forward in Real Madrid’s commitment to advancing its sustainability goals.
Kress satellite-guided robotic mowers, already in use by championship golf courses and other venues worldwide, have been adopted at Ciudad Real Madrid, Real Madrid’s nearly half-square-mile training complex. Kress’ professional-grade battery-powered handheld equipment will be used to support sustainable landscaping with zero operational emissions and near-silent operation, supporting a comprehensive approach to sustainable outdoor care.
The alignment with Kress and Worx follows Real Madrid’s broader institutional commitment to sustainability—from eco-efficient stadium renovations and electric mobility partnerships to environmental education initiatives.
Latest News
Rotary Adds To Sales Staff, Robert Simmons To Focus On South Carolina
Rotary Corp. has appointed a new territory sales manager to serve its fast-growing dealer...
Generac Announces New Chief Marketing Officer
Generac has announced the promotion of Amanda Teder to Chief Marketing Officer. She...
2024 Survey Report: What’s Changing, What’s Staying The Same
Results are in from PET’s 2024 Dealer Survey! The Power Equipment Trade dealer survey has...
