Share On Social
Kress, Real Madrid Announce Partnership
Positec, a global manufacturer of power equipment, has announced a new strategic partnership with Real Madrid through its flagship brands, Kress and Worx. This dual-brand collaboration, built on shared values, marks another major step forward in Real Madrid’s commitment to advancing its sustainability goals.
Kress satellite-guided robotic mowers, already in use by championship golf courses and other venues worldwide, have been adopted at Ciudad Real Madrid, Real Madrid’s nearly half-square-mile training complex. Kress’ professional-grade battery-powered handheld equipment will be used to support sustainable landscaping with zero operational emissions and near-silent operation, supporting a comprehensive approach to sustainable outdoor care.
The alignment with Kress and Worx follows Real Madrid’s broader institutional commitment to sustainability—from eco-efficient stadium renovations and electric mobility partnerships to environmental education initiatives.
Latest News
Tanaka Power Equipment Selects AES
Tanaka Power Equipment, a brand within the Hitachi Power Tools Group, selected AES LawnParts as its new wholesale distributor for Kansas Missouri Nebraska Colorado New Mexico Southern Illinois “We are proud to be represented by…
ARI Now Carrying TecumsehPower
ARI and Certified Parts Corp. (CPC) reached a formal agreement under which TecumsehPower’s small engine product line will be available on ARI’s popular PartSmart parts lookup system. Certified Parts Corp. acquired the rights to the…
OPEESA Shows Impact Of Economic Downturn
The OPEESA OPE-In-The-Know on-line newsletter, one of industry’s top news sources, shows how top suppliers are being affected by the economic downturn. Times are tough all over, as most dealers will agree, with some of…
