
Share On Social
Kress, Real Madrid Announce Partnership
Positec, a global manufacturer of power equipment, has announced a new strategic partnership with Real Madrid through its flagship brands, Kress and Worx. This dual-brand collaboration, built on shared values, marks another major step forward in Real Madrid’s commitment to advancing its sustainability goals.
Kress satellite-guided robotic mowers, already in use by championship golf courses and other venues worldwide, have been adopted at Ciudad Real Madrid, Real Madrid’s nearly half-square-mile training complex. Kress’ professional-grade battery-powered handheld equipment will be used to support sustainable landscaping with zero operational emissions and near-silent operation, supporting a comprehensive approach to sustainable outdoor care.
The alignment with Kress and Worx follows Real Madrid’s broader institutional commitment to sustainability—from eco-efficient stadium renovations and electric mobility partnerships to environmental education initiatives.
Latest News
Kubota Kicks Off Community Grant Program
Kubota Tractor Corp., in an effort to continue its longstanding commitment to strengthen...
Case-New Holland Names New North American Business Leader
New Holland Construction has announced Brian Weisbaum, a CNH veteran who has led several...
Exmark’s Daryn Walters Announces Retirement
After 19 years of service with Exmark, Daryn Walters, vice president, has announced his...