Share On Social
Kress, Real Madrid Announce Partnership
Positec, a global manufacturer of power equipment, has announced a new strategic partnership with Real Madrid through its flagship brands, Kress and Worx. This dual-brand collaboration, built on shared values, marks another major step forward in Real Madrid’s commitment to advancing its sustainability goals.
Kress satellite-guided robotic mowers, already in use by championship golf courses and other venues worldwide, have been adopted at Ciudad Real Madrid, Real Madrid’s nearly half-square-mile training complex. Kress’ professional-grade battery-powered handheld equipment will be used to support sustainable landscaping with zero operational emissions and near-silent operation, supporting a comprehensive approach to sustainable outdoor care.
The alignment with Kress and Worx follows Real Madrid’s broader institutional commitment to sustainability—from eco-efficient stadium renovations and electric mobility partnerships to environmental education initiatives.
Latest News
Repair Activists Making Calls
Officials with the Northeast Equipment Dealers Assn. (NEDA) have been all over the Right to Repair issue and are following it closely. In the April Northeast Dealer NEDA newsletter, NEDA’s Tim Wentz, field director and…
HBS Systems Announces Kubota Integration
HBS Systems, a provider of web-based equipment dealership management solutions and rental software, has announced an advanced telematics integration with Kubota. This telematics integration will strengthen the support NetView ECO provides to Kubota dealerships throughout…
Snapper Sponsors USA Today’s Men’s, Women’s Tournament Brackets
Briggs & Stratton-owned Snapper will be the official sponsor of the USA Today 2021 men’s and women’s basketball tournament brackets this March. 24 million basketball fans will visit the brackets during the tournament this month;…
