Share On Social
Kress, Real Madrid Announce Partnership
Positec, a global manufacturer of power equipment, has announced a new strategic partnership with Real Madrid through its flagship brands, Kress and Worx. This dual-brand collaboration, built on shared values, marks another major step forward in Real Madrid’s commitment to advancing its sustainability goals.
Kress satellite-guided robotic mowers, already in use by championship golf courses and other venues worldwide, have been adopted at Ciudad Real Madrid, Real Madrid’s nearly half-square-mile training complex. Kress’ professional-grade battery-powered handheld equipment will be used to support sustainable landscaping with zero operational emissions and near-silent operation, supporting a comprehensive approach to sustainable outdoor care.
The alignment with Kress and Worx follows Real Madrid’s broader institutional commitment to sustainability—from eco-efficient stadium renovations and electric mobility partnerships to environmental education initiatives.
Latest News
New Rotary Sales Manager
Rotary Corp. appointed Brad McCullough territory sales manager for west North Carolina; east...
Morbark Appoints New Tree Care Products Manager
Jason Showers has been appointed by Morbark to serve as the Winn, Mich.-based manufacturer’s...
TurfMutt Middle School Contest Winners Announced
After reviewing over 2,700 contest submissions, the Outdoor Power Equipment Institute’s (OPEI) Research and…
