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AUGUST 2020

COVER – Massachusetts Dealership Is A Family Affair –

PLYMOUTH, Mass. – The last few months have shaken the
foundation of what sustainability looks like for the power equipment industry due to COVID-19. While many family-owned and operated businesses are struggling to keep heads above water with ever-changing regulations, Morrison’s Power Equipment in Plymouth, Massachusetts has been going strong while making necessary adjustments.

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Morrison’s Power Equipment

PLYMOUTH, Mass. – The last few months have shaken the
foundation of what sustainability looks like for the power equipment industry due to COVID-19. While many family-owned and operated businesses are struggling to keep heads above water with ever-changing regulations, Morrison’s Power Equipment in Plymouth, Massachusetts has been going strong while making necessary adjustments.

Owner, Scott Morrison, 63, attributes his success to the running theme of longevity. Longevity of the brand, longevity of his service team and the longevity of his relationships within the community. Morrison is adjusting to what we can only imagine the “new normal” looks like in the industry for the coming months and even years.

Article by Jenna Rimensnyder

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Article by Patrick Dunning, Associate Editor, Power Equipment Trade

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