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NAEDA Launches New Engagement Platform

The North American Equipment Dealers Assn. is excited to announce the launch of its new members-only dealer engagement platform, NAEDA Community. This social and communications platform will provide a central place for dealers to connect, collaborate, learn, and share.

NAEDA was formed in 2022 with the recent merger of the Equipment Dealers Assn., the Midwest-SouthEastern Equipment Dealers Assn., the United Equipment Dealers Assn. and the Western Equipment Dealers Assn. With this merger now firmly in place, NAEDA is looking to enhance its communications efforts with its 4,000 plus dealer members across North America.

“We are thrilled to be launching an online community exclusively for NAEDA dealers where they can engage with dealers across North America and their Association,” states Kim Rominger, NAEDA CEO. “We are confident this exciting communications tool will drive engagement, help us promote our programs and services and improve the member experience with our Association.”

NAEDA dealers can stay engaged with hot industry topics, association news, events, workforce development opportunities, and more. Dealers can start discussions with fellow dealers by simply creating a post. Sending a private direct message to connect with individual members or sharing a link with the community to start a conversation are key functions. Through the platform, dealers can also register for NAEDA events such as the NAEDA Conference, training sessions or fundraising events supporting the Equipment Dealers Foundation. Managing notifications and profile information to tailor the community experience is provided in a user-friendly format.

Invitations have been sent out via email for dealers to join. Dealers are encouraged to share the NAEDA Community with the rest of their organization so they can have the opportunity to sign up and stay connected. “This platform provides several ways for dealers to connect, collaborate, and share what is going on in their business and the industry in general,” adds Rominger. “We are confident that this will enhance our dealer’s industry and association experience.”

Visit the NAEDA Community at

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