JUNE 2019
COVER STORY- Sedgefield Outdoor Has Staying Power –
JAMESTOWN, North Carolina – First opened in the 1970s, North Carolina’s Sedgefield Outdoor has weathered ownership changes, product changes and more to thrive under current owners Keith Carmack and Dylan Kiger.
Carmack says when he arrived the dealership had a slew of products, but he worked diligently to lean out the options customers were finding overwhelming.
Share On Social
Sedgefield Outdoor Equipment
JAMESTOWN, North Carolina – First opened in the 1970s, North Carolina’s Sedgefield Outdoor has weathered ownership changes, product changes and more to thrive under current owners Keith Carmack and Dylan Kiger.
Carmack says when he arrived the dealership had a slew of products, but he worked diligently to lean out the options customers were finding overwhelming.
“Someone would come in wanting to buy this,” he explains, “but would leave confused because there were so many options.”
Choosing to focus on Sedgefield’s core products not only helped increase sales overall, Carmack notes the decision actually tripled sales.
Article by Jessica Johnson, Managing Editor, Power Equipment Trade
Latest News
Kawasaki Motors Promotes Two Department Heads
The Engine Division of Kawasaki Motors Corp., U.S.A. has announced the promotion of two executives, one heading the company’s logistics, information technology and parts management team, and the other overseeing the division’s advertising, public relations…
MacKinnon Equipment & Services Is New Distributor
Morbark, Inc., recently signed a contract adding MacKinnon Equipment & Services as the exclusive Morbark tree care products dealer for northern and central Florida and southwestern Georgia. MacKinnon also becomes a Boxer Equipment distributor. MacKinnon…
POWERlines: Politics Never Sleeps
POWERsuppliers
<em>Power Equipment Trade</em> 2019 Chain Saw Specification Charts
SAWproducts
BLS Report Details Tech Employment
INDUSTRYvoices
