Briggs & Stratton-owned Snapper will be the official sponsor of the USA Today 2021 men’s and women’s basketball tournament brackets this March. 24 million basketball fans will visit the brackets during the tournament this month; each being exposed to the Snapper brand as mowing season kicks off around the country. The partnership also includes national digital ads, print ads and branded content.

This sponsorship follows on the heels of sister brand, Ferris, the 20-21 season entitlement sponsor of the Ferris Mowers Men’s Basketball Coaches Poll powered by USA Today and the trophy that will be awarded to the winner of the tournament.