Stihl has announced it will roll out a new dealer-focused marketplace powered by Mirakl, the leader in marketplace and dropship solutions. The new marketplace will unify and accelerate Stihl Inc.’s dealer-fulfilled ecommerce strategy, providing customers with comprehensive product availability, and a consistent shopping experience while enabling fulfillment on orders from 10,000+ U.S. authorized dealers. Dealer onboarding has already begun and will continue through 2026 and beyond to support dealers who decide to participate.

With this unified approach, Stihl maintains its commitment to selling exclusively through authorized independent dealers and ensures outstanding service and support nationwide.

“Stihl’s extensive authorized dealer network is the backbone of our business and our connection to local communities and customers,” says Rob Jenson, Stihl Inc. Director of Ecommerce and Insights. “By partnering with Mirakl, we’re giving our dealers the modern technology they need to compete in today’s digital market while maintaining the personalized service that has defined the Stihl brand for generations. This transformation ensures that our customers can easily access a range of Stihl products with convenient and flexible options for order pickup—and eventually delivery—with the confidence that comes from purchasing through an authorized local dealer.”

The launch encompasses the complete end-to-end commerce experience, including customer-facing shopping capabilities, dealer onboarding and management tools, and integrated payment processing—enabling Stihl’s U.S.-based dealer network to flourish in the digital economy while maintaining their local presence and customer relationships.

Mirakl’s proven expertise in enabling dealer-fulfilled marketplace models was important to Stihl’s selection. The platform’s dealer-facing technology and track record with other manufacturers operating similar dealer network models provided some confidence that Stihl dealers could successfully adopt modern commerce technology.