Stihl has announced Asif Azhar as the company’s new vice president of sales. This role is responsible for overseeing the creation and implementation of sales strategies for U.S. sales, with a strong focus on customer relationships, revenue growth and enhancing dealer performance.

“Welcoming Asif to our leadership team is an exciting step forward,” says Chris Keffer, president and CEO, Stihl Inc. “As Stihl broadens its product offerings and continues to strengthen our dealer network, Asif’s deep expertise in retail success and innovative sales strategies will be a tremendous asset. We’re eager to see the positive impact he will bring in this key role.”

Prior to joining Stih, Azhar led operational and strategic initiatives at Trek Bicycle Corp. As Vice President of Sales, Azhar will set sales objectives, strategies and promotional programs and lead omni-channel sales initiatives for Stihl Inc. 

“I am honored to join Stihl, a brand renowned for its innovation and unwavering commitment to quality,” Azhar says. “I look forward to contributing to Stihl’s growth and work alongside this talented team to advance our sales strategies, deepen customer connections, and drive value for our dealer network.”