Renowned This Old House host and home improvement expert, Kevin O’Connor, will deliver the keynote address, sponsored by Kress, at Equip focusing on energizing landscapers, contractors, dealers, and manufacturers and helping them identify ways to build their business. The trade show, which drew over 27,000 people last year from all 50 states and 46 countries, will be held October 15-18 at the Kentucky Exposition Center (KEC). 

“We’re excited to have Kevin join us this October for Equip—he’s a seasoned contractor and really knows the business. He’s one of us, and he’ll have a great story to share with attendees,” says Kris Kiser, President of the Outdoor Power Equipment Institute, which owns and manages Equip Exposition. “Registration for the show is now open, so make sure you get your travel booked soon.”

O’Connor says he has profound respect for the professionals who attend Equip. “The people who run and make these businesses work, who show up every day, who employ and provide and get after it, those are my kind of people,” says O’Connor. He hopes they learn “ways to make their businesses better, ways to get more people into these honorable professions, and learn how to mentor, grow and be more productive day in and day out.”

During his keynote address, O’Connor also is expected to address some of the larger trends happening in the industry. He praises the backyarding trend, which is getting more homeowners to expand their living spaces outside. “The backyard is the new front porch,” he adds. 

“The outdoor kitchen is hot, and it is only going to get hotter as more products and solutions make this shift more affordable and comfortable. Patios, decks, and yards can now have fire, refrigeration, water and lighting and our living space can grow by ten to thirty percent without adding an addition or moving to a new home,” says O’Connor.

And in his work, he sees the importance of landscape industry professionals and the tremendous opportunities available to them, with unprecedented growth and demand for landscaping services. 

“Many homeowners have some sense of what goes into a bathroom renovation or a new paint job but very few understand the amount of work necessary to prep the ground, properly grade, manage water, remove trees, or bury conduit,” says O’Connor. “Educating homeowners early about the infrastructure necessary and the cost associated with that infrastructure will help avoid misunderstandings and better set expectations.”

Attendees can register for Equip for the spring savings price of only $25 through May 31, 2024. Prices will go to $30 on June 1 and rise to $60 after Early-Bird Pricing ends on September 5. Registration pricing after October 13 is $120 per person.

Visit EquipExposition.com.