After five decades of growth in Lee’s Summit, Mo., Billy Goat, a subsidiary of Briggs & Stratton, has commenced manufacturing operations at its new North American facility located in Munnsville, NY, designed to enhance product innovation, production capacity and customer experience.

“This is a pivotal moment in the 50-year history of the Billy Goat brand,” says Pierre Pereira, general manager, Billy Goat. “This move modernizes our manufacturing operations, ensuring the delivery of cutting-edge products, reliable service and new innovations for the professionals and homeowners who depend on our products daily.”

The new next-generation manufacturing plant represents a strategic leap forward from Billy Goat’s original Lee’s Summit location and satellite warehouse. Centralizing operations under one roof will increase capacity and efficiency, and accelerate the delivery of products to customers worldwide. This transition represents a significant investment in the future of the brand and its commitment to both its customers and the specialty turf care market.

The company will continue to operate a satellite office in Lee’s Summit, preserving its Missouri heritage and ensuring a smooth transition for its team and customers.

The new Munnsville facility will leverage Briggs & Stratton’s existing 117-year manufacturing expertise, and is designed to uphold that commitment for decades to come.