DECEMBER 2020
COVER STORY- Coeur d’Alene Tractor Customers Come First –
COEUR D’ALENE, Idaho – Matt Adams grew up around tractors. Tractor sales and service, after all, is his family’s business, started by his great-grandfather Don Adams in the late 1920s in Spokane, Washington.
Share On Social
Coeur d’Alene Tractor
COEUR D’ALENE, Idaho – Matt Adams grew up around tractors. Tractor sales and service, after all, is his family’s business, started by his great-grandfather Don Adams in the late 1920s in Spokane, Washington. After serving eastern Washington for a while, Adams started a legacy of expansion with the addition of Coeur d’Alene Tractor to the fold in 1948 in Coeur d’Alene, Idaho; then Boundary Tractor in Bonners Ferry, Idaho, 1976, and finally Lewiston Tractor in Lewiston, Idaho in 2020. There are five generations of Adams in the business that has become one of the premier dealerships in the Inland Northwest.
But for Matt Adams, the family business wasn’t what he immediately did. Instead, after spending his childhood learning how to drive tractors with his older brother Chris, and others, leaving Idaho and pursuing a different career was the way forward. After spending years in the business development and technology sectors in Seattle and Portland, Matt missed his family. When Chris returned to the family business (and the family hometown of Coeur d’Alene) in 2017, Matt says he saw a change in his brother. The slower paced lifestyle, constantly being around their dad and returning the business they grew up around suited him.
Article by Jessica Johnson, Managing Editor, Power Equipment Trade
Latest News
Equip Announces Dealer Boot Camp, Dealer Breakfast
Equip Exposition has unveiled several new events this year—a new education offering called Equip Academy, the resurrection of the Wednesday morning Dealer Breakfast sponsored by Stihl Inc., a new Dealer Boot Camp, and a closing…
Honda Restructures Divisions
American Honda has announced a restructuring of its powersports and products center (PS&P), aligning its powersports, power equipment and marine divisions under a unified structure to strengthen product strategy and sales capabilities, and to accelerate…
POWERlines: Right-To-Repair Only Tip Of Iceberg
Past Issues
April 2025
COVER STORY- Thrive This Season With Increased Sales Springtime is the best (and worst) time for independent lawn and garden shops—dealing with stuff that won’t start might clog the counter, but increasing sales is what…
February 2025
COVER STORY- A New Year Provides New Opportunities To Grow A new calendar year means new opportunities to grow your business, and one key way to do that is move more products. Sales consultant John…
POWERsuppliers
2021trimmerbrushcutterpreview
Right-To-Repair Law Passes, Automakers File Federal Suit
DEALERvoices: The Perfect Time To Reflect
PETcetera: The COVID-19 Vaccine Is Coming. Here Are Some Things To Think About
