Marketing challenges face every business owner, and Equip Exposition attendees will learn from one of the most well-known marketers and entrepreneurs in the U.S.: Savannah Bananas founder Jesse Cole. Founder of the wildly-popular baseball team, Cole will deliver the keynote address, sponsored by Kress, at Equip Expo, to held October 21-24 in Louisville, Ky.

Known for his eye-popping banana yellow suit and brilliant marketing ideas, Cole will share what it takes to develop a great idea into a brand that people embrace and love.

Ideas from Cole will likely be hot discussion points for the trade show’s networking opportunities, which span a welcome reception at Churchill Downs sponsored by Caterpillar where a new signature bourbon will debut this year, two concerts, a women’s leadership reception sponsored by Belgard, Hunter Industries and SiteOne, and more peer-to-peer activities.

Country stars Big & Rich and solo country artist Gretchen Wilson will perform an exclusive concert for show attendees at the Kentucky International Convention Center Thursday night of the show. The concert is included with the registration to Equip Exposition.

“We offer a number of social opportunities at Equip but they’re created with purpose,” says Kris Kiser, President and CEO of the Outdoor Power Equipment Institute (OPEI), an international trade association representing manufacturers and suppliers of power equipment, small engines, battery power systems, portable generators, utility and personal transport vehicles, and golf cars, which owns and manages the show. “Unlike any other time of year, peers can talk with one another, get to know each other, at the show. It’s especially a great opportunity for team building.”

With more than 1.2 million sq. ft. of indoor and outdoor exhibit space, Equip Exposition is a must see for dozens of reasons, including the 30-acre Outdoor Demo Yard, networking events, education and technical training in English and Spanish.

Registration is only $25 through May 31, at EquipExposition.com.