Ferris welcomed more than 250 dealer attendees to its 2026 Dealer Summit, held in Orlando, Fla., bringing together many of top-tier dealer partners at a pivotal time—the start of the annual booking season. The Summit reinforced Ferris’ dealer-first mindset and commitment to giving dealers the products, programs, tools and support they need to win in their markets and grow alongside Ferris.

A major focus of the event was the brand’s most ambitious product introduction in Ferris history. Dealers received a firsthand look at more than 25 new products and innovations, including ground-up designs for the Z1P and Z1PX stand-on mowers and significant updates to the 600S and 700S platforms. Dealers also had the opportunity to ride and experience the equipment themselves, reinforcing Ferris’ commitment to building a broader, more competitive portfolio that helps dealers capture new customers and grow Ferris in the marketplace.

Throughout the Summit, dealers heard directly from CEO Kristina Cerniglia and other company leaders including Michelle Kumbier, Kim Stemper, Jeff Richlen, Carissa Gingras and DJ Schofield about the direction of the business, growth priorities and the important role the dealer network plays in Ferris’ future. Progress and results of the Feels Like a Ferris marketing campaign were also shared, along with new programs and improvements designed to make Ferris easier to do business with.

The Summit extended beyond products and marketing. Dealers connected with endorsed vendors, sponsors and strategic partners, including financial resources from Huntington and Sheffield, and marketing resources such as True Radius and Dealer Spike, providing additional tools and expertise available to invest in and grow their businesses.

Most importantly, the Summit created an opportunity for two-way dialogue. Dealer feedback throughout the event was candid, constructive and overwhelmingly valuable, giving Ferris clear opportunities to continue refining products, programs and dealer experience.